General Session Speakers
Learn more about our exciting general session presentations.
First General Session
NY Times bestselling author, member of the Speaker Hall of Fame, fascination expert, and creator of the Fascination Advantage Assessment®
Saturday, September 22
The Fascination Factor: Authentically Communicate Who You Are at Your Best
World-class branding expert and best-selling author Sally Hogshead discovered a new way to measure how people perceive your communication, so the world will see you at your best. At the First General Session, learn the secret to understanding what makes you intensely valuable to others.
Join over a million people, dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives who have taken her Fascination Advantage Assessment.® Then, learn how to analyze your results to gain a better understanding of how others perceive you, how to make a better first impression, and how to capitalize on your most influential traits. Through Sally’s focus on preparing for crucial interactions, you’ll gain skills to improve negotiation tactics and discover how to leverage the fascination factor to become an influencer in your school district and beyond.
Sally Hogshead believes the greatest value you can add to the world is to become more of yourself. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over 12 languages. Her newest book, How the World Sees You, is already on the New York Times and Wall Street Journal bestseller lists. With the book, you’ll learn which of your personality traits are most valuable to others, so that the world can see you at your best as Sally gives you the exact words to describe your highest value.
Proudly sponsored by Security Benefit.
Second General Session
Colonel Arthur J. Athens, USMC (Ret.)
Director, Vice Admiral Stockdale Center for Ethical Leadership, U.S. Naval Academy
Sunday, September 23
The Fulcrum of Leadership
A fulcrum is the point upon which a lever pivots lever pivots—for example, the center support of a seesaw. A common example of a fulcrum is the center support of a seesaw found on a playground. By their attitude and actions, leaders determine which direction their team’s "lever” will tip. In one direction, teams become dysfunctional and discouraged. In the other direction, teams flourish and achieve extraordinary results. Explore how school business leaders can become more effective at the fulcrum point and lead their districts to higher levels of motivation, achievement, and fulfillment.
Colonel Athens is a retired United States Marine Corps officer. As a Marine, he commanded units in the 3rd and 4th Marine Aircraft Wings, served with the U.S. Space Command, and instructed at Marine Aviation Weapons and Tactics Squadron 1, the Marine Corps’ equivalent of the Navy’s Top Gun school. Additionally, he was a White House Fellow under President Ronald Reagan, the special assistant to the NASA Administrator following the Space Shuttle Challenger accident, the executive director of a worldwide nonprofit organization helping military personnel integrate their faith and profession, the commandant of the United States Merchant Marine Academy, and the United States Naval Academy’s first Distinguished Military Professor of Leadership.